An unlikely success story in the video game industry involved a 2010 independent title produced by Playdead Studios with what name? The game was a 2-D side-scroller in black-and-white about a boy navigating dangerous environments and traps while searching for his sister. It was the third-highest selling title on XBox Live Arcade in 2010, generating somewhere between seven and eight million dollars, and involved a play style the studio described as "trial and death".