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Question for:

What four-letter word forms the beginning of a portmanteau (or "blend" if you're into linguistic rebranding) that originated earlier in the 21st century and describes a "new" day of the week as [BLANK]sday? The reference to this "day" became increasingly prevalent in 2020 and was also used as the name of a database developed in France by Maximilien Chaumon as a resource to study subjective temporalities during COVID-19.

Clues